Unlocking Growth: How to Reclaim Lost Revenue and Seize Opportunities

Dear Small Business Owners and Entrepreneurs,

In the ever-evolving landscape of business, we understand the paramount importance of revenue. If you find your small business suffering from a loss of revenue, we want to underscore that this issue is often a consequence of missed opportunities. At Melissa Whitaker International, we believe that with the right strategies, you can turn things around and pave the way for growth and success.

The Cost of Lost Revenue

Loss of revenue can be particularly challenging for small businesses and entrepreneurs. Every dollar counts, and when revenue dwindles, it’s not just a financial setback – it’s a missed chance to expand, innovate, and secure your future. Let’s delve deeper into the far-reaching consequences:

  1. Missed Opportunities: Revenue loss often stems from missed opportunities. When potential customers slip through your fingers, you’re not just losing sales; you’re forfeiting the chance to grow your business.
  2. Financial Strain: A decline in revenue can put immense pressure on your business’s finances. It can hinder your ability to invest in new ventures, develop products or services, and compete effectively in your market.
  3. Stagnation: A sustained loss of revenue can lead to business stagnation. It can hinder your capacity to innovate, adapt to changing market dynamics, and realize your growth potential.
  4. Competitive Disadvantage: Falling behind financially can weaken your competitive edge. It can make it challenging to keep up with competitors who are capitalizing on opportunities and expanding their market share.

Transforming Challenges into Opportunities

At Melissa Whitaker International, we firmly believe that every challenge conceals an opportunity. It’s time to reverse the trend of lost revenue and seize the opportunities that await. Here’s a roadmap to guide your journey:

1. Sales Training and Coaching: Invest in sales training programs that equip you and your team with modern, customer-centric techniques. These programs should be tailored to the unique needs of small businesses and entrepreneurs. By enhancing your ability to connect with prospects, address objections, and close deals, you’ll pave the way for revenue growth.

2. Market Analysis: Analyze your market thoroughly to identify underserved niches and unmet needs. This can reveal untapped revenue streams and opportunities for expansion.

3. Customer Relationship Management: Focus on building and nurturing authentic relationships with your existing customers. Loyal customers are more likely to make repeat purchases, refer others, and contribute significantly to your revenue.

4. Diversify Revenue Streams: Explore opportunities to diversify your revenue streams. This can include developing new products or services, expanding into complementary markets, or offering value-added services to your existing customer base.

5. Continuous Learning: Commit to ongoing learning and stay updated on industry trends and best practices. A well-informed entrepreneur is better equipped to identify and seize revenue-generating opportunities.

In conclusion, the transformation of lost revenue into growth opportunities begins with you, the small business owner or entrepreneur. At Melissa Whitaker International, we are dedicated to supporting your journey toward success. Together, let’s conquer the challenges and chart a course toward a more prosperous future.

Thank you for your unwavering dedication and commitment to growth. We look forward to partnering with you on this transformative journey.

Warm regards,

Melissa D. Whitaker

Melissa Whitaker International

IGNITE Your Business with Strategic Networking – 1/2 Day Workshop


Do YOU want things to run more smoothly in your business, with better systems and better help? Do you want to scale your business FASTER?

Are you tired of feeling frustrated with a lack of sales?

Come join us on June 8, 2023 from 10am – 2pm to Grow Your Business Exponentially – Without the Overwhelm

Date: June 8th, 2023

Location: The Ridge Hotel, W4240 WIS-50 W, Lake Geneva, WI 53147

Time: 10am – 2pm (Lunch Included)

✅ Strategy around MAXIMIZING your Efforts with Networking Events
✅ Social Media High Impact to Increase Sales
✅ Free Databases – Laser Focus on your Ideal Clients


Claim your SEAT! You can scan the QR Code to Register or you can click this link. We hope you can join us and invite a friend!

Come join us and if you have a team, bring your team! If you have any questions, please reach out to us at 847.845.4922.

Melissa Whitaker International (MWI) 2023 Training & Events Schedule

To Register for an “open enrollment” class or event, PLEASE CLICK “REGISTER HERE” BELOW. If you have any questions – you can call us at 847.845.4922 or email us at info@melissawhitakerintl.com .

February 20th – 24thMWI Elite Sales Academy Zoom VirtualRegister Here
March 17th – 18thBTA Spring Break – Disney Beach Club Resort – Melissa’s Speaking about “11 Core Competencies in Sales to Dominate Your Marketplace in 2023” (Orlando, FL)Register Here
April 10th 19thMWI Customer Service Academy – Zoom Virtual (2 hours/day) – Register Here
April 18thVisit Lake Geneva – Melissa’s Speaking about “Strategic Networking that Builds Your Business”
May 22nd – May 26thMWI Elite Sales Academy – Zoom Virtual (4 Hours/day)Register Here
June 8thIGNITE Your Business with Strategic Networking (1/2 Day Workshop), Lake Geneva, WI
Create Clarity, Find Ideal Clients, 2X – 4X your Sales! – Register Here
July 17th – 19th MWI Management & Leadership Academy (in Person Class) – Register Here
Building & Retaining High Performance Teams
August 21st – 25thMWI Elite Sales Academy – Zoom Virtual (4 Hours/day)Register Here
October 17th – 19th IGNITE Your Business 2023 (3 Day Transformational Conference), Fairfield Inn & Suites Chicago Schaumburg, Schaumburg, IL
Find Ideal Clients, Create Connections, Dramatically increase your Sales and your Business! Register Here
November 13th – 17th MWI Elite Sales Academy – Zoom Virtual (4 Hours/day)Register Here
Come Join Us!

*If you have 6 or more sales people, you qualify for Melissa to come to your facility to do “on-site” training for your team.  6 month and 12 month Transformational Programs (Training + Coaching) are also available. Please contact us to schedule your personalized training.

***If you are interested in having Melissa speak for one of your events, please email us at info@melissawhitakerintl.com.

Melissa Whitaker International (MWI) 2022 Training & Events Schedule

January 19thIDPH Team Building Workshop
February 14th – 18thMWI Elite Sales Academy – Zoom Based
February 25th – 27thHealth & Wellness Training Event
April 8thClient Coaching Session
April 21st – 24thHealth & Wellness Conference
June 1st “Resilience, Innovation & Comebacks” – Unleash Your Free Spirit
August 16th Speaking – Health, Wealth & Success – Lake Geneva Chamber Meeting
August 22nd – 26thMWI Elite Sales Academy – Zoom Based
September 13th – 15thIgnite Your Business (3 Day Event), Lake Geneva, WIREGISTER NOW – https://www.melissawhitakerintl.com/ignite/
December 6th – 10thMWI Elite Sales Academy – Zoom Based
Come Join Us!

To Register for an “open enrollment” class or event, call us at 847.845.4922 or email us at info@melissawhitakerintl.com .

*Also, if you have 6 or more sales people, you qualify for and can schedule Melissa to come to your facility to do “on-site” training for your team.  6 month and 12 month programs are also available.

***If you are interested in having Melissa speak for one of your events, please email us at info@melissawhitakerintl.com.

MWI Boot Camp Program

Click the video to hear about our exciting announcement!

Come join us in this year’s MWI Boot Camp Program.

We recommend people start the program by getting active with our Online Sales University videos before they attend the live web based version Boot Camp Series in March.  Best Practices are watching 2 videos per week from now until the class starts for proper preparation.  Also, I will send out your links to take your personalized Sales Assessment once your registered.

Want to join us? To get Started all you need to do is: 

  1. Click this link:  Click here
  2. Register yourself and/or Select the Qty of how many people in your company you want to have access to the MWI Online Sales University and unlimited attendance to our Boot Camp live web based series for the next 12 months.
  3. Then enter in your billing information for the monthly subscription and submit.
  4. Next, we will reach out to you to gather the information we need to get you and / or your team started.
  5. Next, we will schedule a time to give anyone in your group a quick tutorial of the MWI Total Sales Transformation University Portal on how to navigate around it.
  6. Each person registered will also receive a link to take a personalized sales assessments right away and a Sales Playbook binder will be sent out before our interactive live web based boot camp development series starts in March.

Please contact us with any questions. You can reach us at info@melissawhitakerintl.com or contact Julianna Swanson at Julianna@melissawhitakerintl.com / 312.858.0921.

What is Your Legacy as a Sales Manager and or Leader?

Happy businessmen discussing business report sitting at meeting table in office.

“Leadership flows out of what we do and who we are.”  – Dan Flow, CEO & Chairman (Flow Companies, Inc.)

My question to you today is “Do you care?”  Do you truly care about:

  • Your People?
  • Your Customers?
  • Your Community?

As a Sales Manager and or Leader of your company, I want you to take a moment to ask yourself what kind of legacy are you leaving?  Are you showing up each and every day to just get by?  To just do a job?  I hope not.  As leaders, we impact every person we engage with (good or bad).

Do you want to be known as a person who truly cares about your people, your customers, and your community?  What are you intentionally doing to build up others and keep your promises.  One thing we have in life is OUR WORD.  Are you keeping your word?  Are you pulling the greatness out of your people?  Are you asking what you can do to help customers daily in the field?  Are you willing to give back?

Your People

Let’s start with discussing your people.  You have been put in your position to help your people create results.  This starts at the human element.  Your people are just that – PEOPLE.  They are not a number, they are human beings with all the complexities life brings at us.  Have you taken the time to notice what your people are doing right?  Have you given an ata boy or ata girl about that?  We are constantly told to point out what people AREN’T doing, however we are not reminded to look for and reinforce what people ARE doing well.  So take a moment today to intentionally look for what your people are doing RIGHT and thank them for doing a great job!  Ultimately your people want to know if you care about them and their lives.  When you show that you care, your people will care more about creating results for you!  “The essence of effective coaching is treating people the way they can be, not the way they are.”

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Do You Have G.R.I.T. in Sales?


As a sales professional do you have what it takes?  Do you have G.R.I.T.?  As I continue to travel the Globe, I realize we should be asking this question more often.

GUTS:  This means – personal courage and determination; toughness of character.  We have to be brave and courageous to attack each day with the right mindset and ability to be BOLD.  As I worked with another sales team last week filled with Major Account and Named Account reps, I am reminded once again that no matter what level we are at (new or tenured), we have to make this conscious choice every day.  We will continue to battle frustrations from within our own organization and frustrations with reaching the right decision makers and influencers.  We have to be creative and constantly evolve in changing times.  Just because it is uncomfortable, or “you have always done it another way,” doesn’t mean you don’t have it in you to stretch and see the magic outside of your comfort zone.  We ask our prospects and clients to make a change with us every day.  So why are we so unwilling to change and evolve ourselves?  So we have to ask, do we have the GUTS to strive on?  Do we have the determination to Be Bold in our approach?

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Illinois Excellence Award 2016

MWI Illinois Excellence_Client Services_2016


Melissa Whitaker receives 2016 Illinois Excellence Award 

September 4th 2016 –  Melissa Whitaker has been selected for the 2016 Illinois Excellence Award amongst all its peers and competitors by the American Economic Institute (AEI).

Each year the AEI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Companies of this caliber enhance the consumer driven stature that Illinois is renowned for.

Melissa Whitaker has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by AEI marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.

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Gold Metal or Bust

“With the Olympics underway, athletes should have their mind on gold–and only gold.

Although the concept of first or last may sound unfair and difficult to accept for some, in the real world, regardless of your business or career, first place is the only place that matters.

As the world watches the Olympics this week, remember that if you’re not first, you’re last. ” – Grant Cardone


There is always the battle today between being Competitive and Collaborative in the business world.  I hear these terms being thrown around all the time.  The reality is, there is a time for “healthy competition” between sales people and sales teams etc., and there are times to encourage “collaboration” between companies, colleagues and strategic alliances.

When it comes to Sales Management and Management / Leadership overall, what are you doing to prepare your team for the Gold?

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