Writing Sales Emails that Get Noticed

I come across sales people in various industries that all have a different opinion when it comes to prospecting through email.  In some industries it seems to be more successful than others.  My question is, is it more successful truly because of specific industries, or is it attributed to the way an email is designed and delivered?

Bryan A. Garner wrote an interesting article in the HBR (Harvard Business Review)

Write E-Mails That People Won’t Ignore

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Pros Elite Group and Melissa Whitaker International Announce Partnership

The Pros Elite Group and Melissa Whitaker International have announced that they have partnered to provide the Office Imaging Dealer network with a comprehensive Top Gun Sales training program designed as the foundation for new Sales hires and a refresher for tenured Sales Executives.

“This five day, web based and Instructor led program has been designed to respond to the hundreds of Dealers who have been asking us to develop such a training offering over the past two years”, said Steve Rolla, one of the Partners of the Pros Elite Group. “This high-performance, customized Sales Training, consultations and proven selling system will help drive performance, generate new prospects, improve negotiation skills and ultimately win more sales,” said Melissa Whitaker “. Like the Pros Elite Group Advanced Hybrid Service Management and Independent Dealer Executive Academy, our Top Gun sales training will be practical and focused on the words to use and actions to take in order to produce more sales. I strongly recommend this program for a Dealer’s New Hires and current Sales Professionals who may be underachieving.  It has been my experience that their lack of success can be traced back to deficiencies in the core skills that will be the focus of this training.” The training will be offered on a quarterly basis commencing in June of 2013.

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