Business Technology Association (BTA) just held another successful conference in Orlando Florida February 10-11, 2012. This summit was designed to deliver thought-provoking content and discussions on the current state and the future of the Imaging Industry. I think the real value was the opportunity for so many influential leaders to chat about business, swap stories, and solve problems.
The event was built around one keynote presentation and five additional education sessions by industry leaders. Many thanks to the BTA and their helpful staff for putting together such a well organized and successful event. This year’s topics included “Understanding Your Customer: Output Strategies” by the keynote speaker Marty Canning, president, Imaging Solutions and Services, Lexmark International Inc., recruiting and selecting sales reps for MS and MPS by Rich Sissen, services challenges every dealer faces by Ken Staubitz, the rise of social media in business by Martin Perry, what’s on the horizon for BTA dealers in 2012 by Keith Kmetz, and yours truly was very privileged to present the hot topic of how aftermarkets is an untapped resource.
Some of the key points that stood out to me were the following: