MWI programs pay for themselves as new customers and bigger opportunities present themselves when your sales teams apply the techniques presented. Our customers investment in our programs usually pays back often within the first couple of months.

Digital Imaging Industry: 53% ROI for the Sales Team, 156% ROI for Individual Manager

This client has used Melissa Whitaker / MWI as a keynote speaker for their entire sales force, training for 6 new hire outside sales reps and 6 inside current sales reps, as well as Advanced Sales Manager Training for 3 out of their 10 Sales Manager’s in 2014. Their programs paid back within the first 3 months of initial onsite training, and their results continue to climb throughout the year.

“There is a definite difference between reps who have started with them in the past and took on average 6 months to sell to now (reps who have gone through Melissa’s class) hitting the ground running by getting sales the first and second months in the field.”

One of their Managers who attended the Advanced Sales Manager Training is now the #1 Manager out of the 10 they have and is 156% YTD of plan. “After having these different trainings and coaching, the second half of 2014 is much better than the first half.” This client started the Advanced Sales Manager class in April 2014 and followed with Sales Training & Coaching in the Fall of 2014.” One of the Advanced Sales Managers reported a 22% increase in sales for her team after 1 year. She also experienced an additional 31% increase in sales for her team the 2nd year.


Entertainment and Production Lighting Industry: 433% ROI

This organization hired MWI to provide total sales transformation. The ROI was 433% by implementing the following:

  • By establishing Key Performance Indicators (KPIs)
  • Training and coaching their sales people on (12-month
    program):
    • Prospecting
    • Holding more effective needs analysis appointments
    • Negotiations
    • Handling objections
    • Closing deals more effectively
  • Providing coaching on effective sales management (holding to the metrics)

Technology Industry: 20x Investment - 1900% ROI

Ten sales reps participated in a 6 month sales training and coaching program. During this time, their confidence raised, they took more risks, they started selling more authentically, and overall experienced 20x their initial investment back in net new business.