As we all have seen, there is a BUZZ around Social Selling today. It isn’t new, it’s just the focus in a heavy way today because just implementing traditional ways of prospecting is NOT working anymore. One of the BIG things we talk about here at MWI is the importance of using a “Combination Approach.”
This is where we believe using this proven formula of Social Selling + Phone Prospecting (with a strategy) + In the field Prospecting (when applicable by industry) + Email Strategies + Voicemail Techniques = SUCCESS!!!
All of us who have been selling for a lifetime (it seems) and those that are just entering into this exciting career of consulting, know (or soon will) that Sales is not easy. A career in Sales and to MASTER the Art, takes time, dedication, persistence and CONSTANT learning. You see “Change” is inevitable. It is the constant you can count on. So as Consultants, we have to watch, listen and learn what is working today and what is not working today. This ebbs and flows.
What that means is what worked for us even 6 months ago, may not work for us today. What stopped working today may work again in 1 year. You see, processes that become saturated usually become less effective (example phone calling). However, as our profession starts to shift heavily into Social Selling since our phones are being screened at a much higher rate today . . .