{"id":81,"date":"2013-02-25T15:15:20","date_gmt":"2013-02-25T21:15:20","guid":{"rendered":"http:\/\/www.melissawhitakerintl.com\/blog\/?p=81"},"modified":"2013-03-20T23:32:36","modified_gmt":"2013-03-21T04:32:36","slug":"writing-sales-emails-that-get-noticed","status":"publish","type":"post","link":"https:\/\/www.melissawhitakerintl.com\/blog\/2013\/02\/25\/writing-sales-emails-that-get-noticed\/","title":{"rendered":"Writing Sales Emails that Get Noticed"},"content":{"rendered":"<p>I come across sales people in\u00a0various industries that all have a different opinion when it comes to prospecting through email.\u00a0 In some industries it seems to be more successful than others.\u00a0 My question is, is it more successful truly because of specific industries, or is it attributed to the way an email is designed and delivered?<\/p>\n<p>Bryan A. Garner\u00a0wrote an interesting article in the HBR (Harvard Business Review)<\/p>\n<h1><a href=\"http:\/\/blogs.hbr.org\/cs\/2013\/02\/write_e-mails_that_people_wont.html\">Write E-Mails That People Won&#8217;t Ignore<\/a><\/h1>\n<p><!--more--><\/p>\n<p>I agree with Bryan that you have to be careful in drafting emails to get someone&#8217;s attention and the &#8220;subject line&#8221;\u00a0 is critical between being immediately &#8220;deleted&#8221; vs. someone checking the email&#8217;s content.\u00a0 Take a moment to check out Bryan&#8217;s article that was posted February 21st on his 6 steps to &#8220;Write E-Mails That People Won&#8217;t Ignore.&#8221;\u00a0 He has some great points on how to be more successful in reaching prospects this way.<\/p>\n<p>Keep in mind though that a I believe a combination of ways to prospect need to work together to\u00a0create\u00a0the overall best success in sales (phone calls, emails, social media, voice mails,etc.).\u00a0 Using only one of these will short change your success.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I come across sales people in\u00a0various industries that all have a different opinion when it comes to prospecting through email.\u00a0 In some industries it seems to be more successful than others.\u00a0 My question is, is it more successful truly because &hellip; <a href=\"https:\/\/www.melissawhitakerintl.com\/blog\/2013\/02\/25\/writing-sales-emails-that-get-noticed\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27,28,26,25,6],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-mwi-news","tag-email-prospecting","tag-mwi-blog","tag-prospecting","tag-sales","tag-sales-training"],"_links":{"self":[{"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":4,"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":84,"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/posts\/81\/revisions\/84"}],"wp:attachment":[{"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.melissawhitakerintl.com\/blog\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}