24 Responses to the Dreaded Sales Objection “It Costs Too Much”

Stack of coins

Have you ever heard from a prospect that your price is too high?

Did you just hear it yesterday?  Last week?  Multiple times a week?

As I work with companies all across the globe, this objection seems to be consistent.  You do realize that buyers go through their own training, and are taught to say that to see if you are willing to drop your drawers, right?  The inexperienced sales professional easily falls for that trick.  The more savvy sales professional will seek to understand what the prospect is exactly looking for – as well as proactively handling this concern by asking key questions that highlight the value, and reason for the higher price (well, that is my hope, that you are doing that).

If you feel like you struggle with this in your every day consulting/selling, then I recommend reading this article I recently came across on HubSpot:  24 Responses to the Dreaded Sales Objection “It Costs Too Much.”  Click “Continue Reading” and select “Read Article”

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